Comparison Shopping Marketing PPC Study 
Store Growers
OCTOBER 12, 2016
Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes. That said, some of these metrics vary between studies. Notes: These benchmarks show the revenue shares for comparison shopping engines, market places and social media. Google PPC.
Kissmetrics
APRIL 14, 2021
That means they have figured out which keywords, ads, and landing pages work and do not work in your market. When the search is complete, click on the PPC Keywords tab to see all of the keywords your competitor is advertising on. A strong USP can eliminate price comparison shopping. That’s marketing 101.
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