Why View-Time Optimization (VTO) is a bad idea
Email Audience
JANUARY 31, 2021
But Validity leaves a lot undefined as they present their go-to-market product pitch and as such, I’m suspicious that these early results aren’t going to hold up at scale. People are 2x more likely to open, but what’s comparison rates for clicks, time-spent reading/scrolling, or opt-outs? How does View-Time Optimization (VTO) work ?
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