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NRF’s Big Show: Addressing the knowing-doing gap

Steve Dennis

Every year, for the better part of a decade, we have heard speakers talk about how the the channels are blurring, how we are moving to a mobile-first customer journey, how important it is to root out friction in the customer experience, how data must be leveraged to provide a more personalized experience and on and on.

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NRF 2019 Observations

OrderDynamics

We’ve seen omnichannel, unified commerce, customer experience, AI, AR innovations emerge and become real. This will drive customers to your brand and attract the best talent. Another encouraging sign in 2018, has been companies focusing their strategies around the customer experience.