Stop Guessing, Start Converting: Here are the Keywords to Use for Awareness, Consideration, and Decision Stage Content
Kissmetrics
FEBRUARY 2, 2018
What this means for companies, though, is that we live in an omnichannel world. Treat SEO like PPC. I want you to take a PPC-based approach to keyword research. PPC only focuses on keywords that convert. Just like you’d do with a PPC campaign: At the top of the funnel, people are simply looking around at various TVs.
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