Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
54% shopped at ecommerce marketplaces. Consumer electronics websites (45%). Amazon, Walmart, eBay, and even Google are all competing for ecommerce market share, and retailers are smack in the middle. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.
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