Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.
Ecommerce Platforms
FEBRUARY 3, 2022
In 2020, the China Advertising Association announced its Code of Conduct for Livestream Marketing, setting new norms for brands, merchants, live-streamers, and live-streams agencies and users. Standing from consumers' points of view, they build honest relationships with customers in the process. for consumer goods and 10.6%
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