Inflow Insights
MAY 14, 2020
Additionally, interest in products and services related to being in lockdown saw and have largely maintained a significant increase. Finally, search interest plummeted for non-essential products and services specifically impacted by the coronavirus pandemic. Key Performance Indicators – Consumer Services.
Inflow Insights
MARCH 11, 2020
With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. That said, an ideal primary goal for these platforms is brand awareness.
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ROI Revolution
AUGUST 5, 2021
billion in consumer spending in Q2. It’s not just that shoppers are spending more – it’s also that they’re making more digital payments and fewer cash payments. Contactless payments grew 37% YoY in Q2 2021 to account for 45% of global in-person transactions. Touchless payment continues to grow.
ROI Revolution
DECEMBER 2, 2021
In August 2021, 66% of organizations were in the process of delaying their office reopenings. With consumers remaining strong in their online habits, Shopify’s gross merchandise volume (GMV) surged 40% in Q2 2021. Shopify’s total revenue grew 57% year-over-year in Q2 2021, with Shopify’s merchants generating an additional $1.1
ROI Revolution
MARCH 2, 2021
Nearly 60% of millennials are watching more TV on subscription services due to COVID-19 ( GlobalWebIndex ). But even with consumers’ heightened demand for digital options due to the coronavirus pandemic, many retailers are failing to meet expectations. The pandemic has also impacted the way consumers spend money on goods in services.
ROI Revolution
JULY 1, 2021
Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. Buy now, pay later (BNPL) is one of the myriad alternative payment methods that has seen the most growth since last year, with BNPL adoption up more than 81% year-over-year.
ROI Revolution
JUNE 1, 2021
Touchless payment continues to grow. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides.
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