Inflow Insights
MARCH 11, 2020
With a limited advertising budget, what PPC channels should you invest in? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet. How much consumer knowledge is there about your business?
Inflow Insights
MAY 14, 2020
We’ve highlighted some of these recommendations for SEO (as well as CRO and PPC) in a recent article: eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis. Key Performance Indicators – Consumer Goods. Marketing ramp-up will most likely reflect this. .
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Inflow Insights
NOVEMBER 11, 2021
If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Trust us: We’ve got years of experience in running eCommerce PPC campaigns with budgets in the seven- and eight-figures , and we use this strategy whenever a client’s budget allows.
Inflow Insights
NOVEMBER 29, 2021
Semrush’s PPC Toolkit. SpyFu’s PPC Research. All of these competitors are so listed because they are bidding on “[specific consumer good]”-related keywords. However, the playing field is vastly different between big box brands like Amazon and smaller eCommerce brands that only sell that specific consumer good.
Ecommerce Platforms
SEPTEMBER 21, 2020
Apart from the dramatic rush for toilet papers, which lifted the search volume for that product by 14,928 percent , other consumer goods have grown remarkably. Other consumer items that grew this way include: Freezers at 512 percent, Bread machines at 396 percent.
ROI Revolution
FEBRUARY 16, 2023
With all the uncertainty at the start of the pandemic, consumers felt apprehensive about spending their discretionary income. This resulted in high amounts of unsold non-essential consumer goods, which meant retailers had too much inventory that wasn’t being purchased. Many businesses were unprofitable during this time.
Kissmetrics
SEPTEMBER 17, 2021
For those of you who are involved in e-commerce, you’ll find a special benefit to the next tab, which is the “Consumer Behavior” tab. Twitter shows us what kind of consumer buying style our followers fall under and what kind of consumer goods they enjoy purchasing. I integrate SEO and PPC for this very same reason.
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