Consumer Conversion Optimization Mobile Toys 
Inflow Insights
NOVEMBER 18, 2019
These are the 5 eCommerce A/B testing mistakes to avoid (beyond just setting up your analytics goals) that we commonly see while helping our clients with their conversion optimization. #1. This means that someone who sees one variation of a test on mobile may come back to purchase on desktop and be provided another variation.
ROI Revolution
AUGUST 5, 2021
Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. Still, overall, 62.5%
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ROI Revolution
MARCH 2, 2021
73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). 2020 COVID-19 + mobile stats + trends. billion in 2020, up from $62.2B
ROI Revolution
DECEMBER 2, 2021
Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.
ROI Revolution
JULY 1, 2021
Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. In fact, over 45 million consumers will use BNPL this year. Prime members can already shop with special discounts in categories like electronics, toys, home, and more.
ROI Revolution
JUNE 1, 2021
Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. Marketing to consumers in a post-pandemic world.
ROI Revolution
JANUARY 5, 2022
Even as government mandates and consumer comfortability with in-store shopping fluctuate, we can anticipate that consumers’ preference for digital won’t go away. Omnichannel will also continue to be key as consumers increasingly rely on a blend of online and offline shopping experiences. By 2025, ecommerce sales will surpass $1.6
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