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5 email campaign ideas for your post-holiday sales

Omnisend

With that said, let’s look at some of the best ways to reach out to customers with your after-holiday email campaigns. Your holiday sales and customer data is gold if you can successfully make use of it. Customers have probably spent generously on gifts over the hectic holiday season and are now looking to treat themselves.

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How To Rethink Your Customer Segmentation Efforts To Be More Profitable

eCommerceFuel

.” — ECF Member Why Customer Segmentation Matters Personalization: Tailor your messaging to fit individual needs and preferences. Optimized Marketing Spend & ROI: Direct resources to high-value customer segments for maximum returns. Customer Retention: Retaining your biggest brand advocates or converting “minnows” to whales.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

The COVID-19 pandemic has sparked a true customer transition to digital. Even as government mandates and consumer comfortability with in-store shopping fluctuate, we can anticipate that consumers’ preference for digital won’t go away. On Black Friday, half of consumers said they would shop in-store, up from 36% last year.