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Getting Started with Behavioral Email Marketing

Kissmetrics

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275
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How to Do Quarterly Content Planning to 10x Content Output

Kissmetrics

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

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A Beginners Guide to Ecommerce Content Marketing

Ecommerce Platforms

Cue, ecommerce content marketing strategy. Let’s dive into content marketing in more detail. Why Ecommerce Content Marketing? In the words of Seth Godin : “Content Marketing is all the Marketing that’s left.” - Seth Godin. What kind of content does my market enjoy? in comparison. The man speaks sense!

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Uk Retailer Adoption of Carrier Management and Post-purchase Solutions Increases in Q1, New Research from Scurri Reveals

365 Retail

Mid-market and enterprise retailers’ uptake of carrier management and post-purchase solutions increased in the first quarter of 2024 as retailers look to unify customer journeys, according to the latest research from Scurri , the next-generation delivery management platform.

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UK retailers: Get ready for ‘back to school season’

365 Retail

As back to school campaigns begin in full swing, the pressure is on retailers to engage with customers in more meaningful and personalised ways. Start by understanding your customer. The most forward-thinking retail marketers are ‘progressively profiling’ customers’ interests, preferences, motivations and desires.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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4 Ways SaaS Companies Can Retarget Visitors to Increase Conversions

FastSpring

Once SaaS companies figure out how to harness retargeting as a marketing tool, it can be one of the most successful ways to nurture and convert prospects into paying customers. Retargeting is a marketing model that resurfaces your product around the internet after someone has visited your website. Cast wider nets. The results?