article thumbnail

Getting Started with Behavioral Email Marketing

Kissmetrics

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Behavioral marketing is designed to act on those choices with the kind of engagement that increases conversion rates, grows profits , and vastly improves customer retention.

Marketing 275
article thumbnail

Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Ways SaaS Companies Can Retarget Visitors to Increase Conversions

FastSpring

“I always tend to try to look at the emerging trends or best practices, whether that’s in the consumer side coming over to the B2B side, or someone in B2B has done something very interesting,” he said. Strategy #4: Nurture Your Current Customers. Customer retention.

article thumbnail

UK retailers: Get ready for ‘back to school season’

365 Retail

As back to school campaigns begin in full swing, the pressure is on retailers to engage with customers in more meaningful and personalised ways. Start by understanding your customer. That means, messaging that goes beyond a first name or lumping consumers into generic buyer personas. Real-time wins.

article thumbnail

Uk Retailer Adoption of Carrier Management and Post-purchase Solutions Increases in Q1, New Research from Scurri Reveals

365 Retail

Mid-market and enterprise retailers’ uptake of carrier management and post-purchase solutions increased in the first quarter of 2024 as retailers look to unify customer journeys, according to the latest research from Scurri , the next-generation delivery management platform.

article thumbnail

A Beginners Guide to Ecommerce Content Marketing

Ecommerce Platforms

Obviously, customer retention is key to a successful online store; repeat customers are way more profitable than one-off purchasers. B2C- business to consumer. Offer a White Paper. White papers, also known as ebooks, provide users with information about their industry. CTA- call to action.

article thumbnail

How to Do Quarterly Content Planning to 10x Content Output

Kissmetrics

A few business goals you can achieve with your content include: brand awareness customer acquisition sales customer retention engagement levels. podcasts email newsletters and campaigns user generated content (UGC) long form pieces white papers. White Papers. Blog Posts.