Remove Consumer Remove eCommerce Technology Remove Fashion Remove Merchant Services
article thumbnail

How Contextual Commerce Improves Customer Loyalty

Optimizely

Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. What is contextual commerce?

article thumbnail

21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

For consumers, Rent the Runway is a luxury clothing rental company that allows regular folks to rent and wear expensive goods they’d otherwise never have access to. A few years ago, the team decided to launch a direct-to-consumer channel. But that’s where AI and social commerce could help. What to Know Before You Go.

Workshop 419
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Cross Border Ecommerce Checklist

BigCommerce

We will begin by breaking out readiness questions for each of the following merchant types: Small business. You may want to outsource from a site like Upwork or Fiverr to get international support services for those times you are offline in your home country. Or, you may need translation service. Consumer Electronics.

article thumbnail

What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

With more than 10 years of experience in digital marketing, ecommerce strategy and digital transformation, she has helped architect omnichannel strategies for hundreds of brands and retailers, including Michael Kors, Joann Fabrics , Converse and Billabong Brands. There’s also a nice take-rate model, the way that Amazon has built.

article thumbnail

12 Common Mistakes When Selling Across Borders

BigCommerce

The rate at which technology is enabling growth is creating new, innovative ways of connecting with consumers almost every day. But, while technology changes the channels and touchpoints that merchants and consumers connect in, the underlying foundations remain the same. Payment methods. Shipping methods.

article thumbnail

Gen Z’s New Shopping Habits May Kill Off Unprepared Brands

RetailMinded

The Gen Z consumers who are used to engaging through an ever-increasing choice of social apps and digital services are going to keep growing in purchasing power. Modern Tech For Modern Consumers. Gen Z-led digital disruption, combined with inflexible technology, is a recipe for disaster that could kill off unprepared brands. .