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What We Learned From Fashion Ecommerce Marketers About Consumer Insights, Product Design and Marketing Strategy

Digital Doughnut

In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more and more valuable for new product design and sustainable marketing strategy.

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What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers 

Retail TouchPoints

Consumer expectations have become even more demanding. Fashion and hard goods retailers aren’t the only ones benefiting from BOPIS. He has spent more than 25 years leading ecommerce technology efforts for major B2C and B2B brands. Amazon, which was the ultimate in delivery, is starting to lose its luster.

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The Need for Delivery Speed Drives Holiday Hiring

Retail TouchPoints

In a survey of consumers conducted by SmarterHQ , 23% said they planned to do most of their holiday shopping on Prime Day, as compared to 19% on Black Friday and 11% on Cyber Monday. The rescheduled Prime Day, set for Oct. 13-14 , will kick off the season. Non-Essential Retailers Likely To Trim Holiday Hiring.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. What is contextual commerce?

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What is microservices-based ecommerce and why is it important?

Kibo

Microservices enable Ecommerce businesses to move away from the rigid all-in-one monolithic systems that make it difficult—if not impossible—to keep up with changing trends in consumer shopping behaviors, expectations, and the need for seamless omnichannel experiences. Examples of some of microservices available in Kibo’s platform.

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DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

Walmart has been on something of an acquisition spree, recently acquiring trendy online fashion brands ModCloth and Bonobos – the retailer’s third and fourth ecommerce acquisitions in less than a year. On the home front, more than half of the consumers surveyed by Opinion Research Corp. Re-imagining Commerce.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

For consumers, Rent the Runway is a luxury clothing rental company that allows regular folks to rent and wear expensive goods they’d otherwise never have access to. A few years ago, the team decided to launch a direct-to-consumer channel. But that’s where AI and social commerce could help. What to Know Before You Go.

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