How Established Brands Can Reap the Rewards of Direct-to-Consumer eCommerce
ESW
NOVEMBER 26, 2018
There’s no question that eCommerce is opening up a literal world of opportunities for consumer brands. As Gideon Spanier at Raconteur points out, direct-to-consumer (DTC) brands are “dominating” in retail precisely because they are building relationships with consumers. That’s how you stayed top-of-mind with consumers.
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