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The Best Luxury Marketing Strategies

Kissmetrics

Selling to high-end consumers requires a different approach. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury fashion is created by the best designers in the world. A ten thousand dollar handbag is well out of reach of the majority of consumers. Ditto for timepieces.

Marketing 363
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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japanese consumers are extremely savvy, with purchases based on quality, value, packaging, style, reviews and of course, pricing. Japanese consumers are very loyal, and reward systems work very well.

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How Established Brands Can Reap the Rewards of Direct-to-Consumer eCommerce

ESW

There’s no question that eCommerce is opening up a literal world of opportunities for consumer brands. As Gideon Spanier at Raconteur points out, direct-to-consumer (DTC) brands are “dominating” in retail precisely because they are building relationships with consumers. That’s how you stayed top-of-mind with consumers.

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4 PPC Tools to Automate Your Ad Campaigns

Kissmetrics

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Why is PPC Automation a Popular Method? What a relief.

PPC 363
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New Look appoints MediaVision For Retained Performance Marketing Role

365 Retail

MediaVision will focus on improving the British fashion giant’s online visibility and brand credibility through a range of services, including technical SEO, digital PR and content marketing. . Digital performance marketing MediaVision has been appointed by New Look to manage its performance marketing requirements.

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22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

Ecommerce Platforms

We purred through data from more than 2,000 of the world’s most visited eCommerce retailers across multiple categories, including: Fashion. Consumer Electronics. Ecommerce Consumer Demand Trends. Consumers are turning their homes into workspaces. Ecommerce Consumer Demand Trends. Kids Products. Beauty and Skincare.

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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

Fashion ecommerce is an ever-expanding industry that is not only susceptible to change, but embraces it proudly. In fact, marketers can learn a lot from the revolutionary fashion ecommerce trends driving a booming $2.5 Omnichannel Fashion Ecommerce. Reading Time: 4 minutes. trillion industry.