What We Often Get Wrong About E-Commerce—And Why It Matters
Steve Dennis
APRIL 11, 2022
The first wave of online shopping was, in many ways, merely a new and improved version of mail-order catalogs. and product ordering moved from 1-800 numbers, snail mail and faxes to direct customer entry. In most cases, the costs of doing local home delivery are dramatically higher than shipping products through the mail.
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