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How to Do Multiple Location SEO

Kissmetrics

You can serve multiple areas or ship products internationally or worldwide. How do you attract traffic from consumers based on a particular location? Multiple-location SEO helps you improve your search traffic from various locations. More consumers have shifted to e-commerce because it is fast and convenient.

SEO 338
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Gift Card Purchases Up 414% as Americans Shift to ‘Buy Now, Shop Later’ Mindset

Retail TouchPoints

Gift cards are shaping up to be a holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. According to WalletHub, the top five most popular gift cards among American consumers (in descending order) are: Amazon; Visa; Walmart; Target; and Starbucks.

Gifts 282
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RetailWire: Should Walmart Reinstate In-Store Returns During A Pandemic?

Retail TouchPoints

Many retailers suspended returns in the early weeks of the pandemic, but most seem to have reinstated them in forms modified for associate and consumer safety. No doubt consumers have become accustomed to 100% returns, no questions asked, for a long time. Can they also help the public understand how important this is?”.

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How Retailers Can Control Costs Even As Return Rates Climb

Retail TouchPoints

In a survey of consumers conducted by Doddle , 84% said a positive returns experience encourages them to shop with a retailer again. Conversely, 73% of consumers responding to a survey by Returnly said they would not shop with a brand again after a poor returns experience. Returns is just one example.” .

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How Established Brands Can Reap the Rewards of Direct-to-Consumer eCommerce

ESW

There’s no question that eCommerce is opening up a literal world of opportunities for consumer brands. As Gideon Spanier at Raconteur points out, direct-to-consumer (DTC) brands are “dominating” in retail precisely because they are building relationships with consumers. That’s how you stayed top-of-mind with consumers.

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How Rent the Runway Boosted Talent, Sustainability and CX by Moving to the Cloud

Retail TouchPoints

The pandemic hit the fashion rental company hard as homebound consumers opted not to refresh their wardrobes. Since then, the bumps seem to be smoothing out, helped by the fact that consumers are back at work and weddings again. That’s critical these days with a changing economy and consumer needs.

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Five Shipping Tips To Benefit Your Ecommerce SMB Strategy

RetailMinded

One of the most significant issues of all is figuring out how you’re going to manage the complexities of shipping, both domestically and internationally. More than ever, consumers are searching for ecommerce companies that make delivery fast, affordable, and convenient. That said, ecommerce growth does come with challenges to overcome.