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Customer Lifetime Value: A Key Metric Only 17% of Brands Understand

Sailthru

If you want to understand customer retention, you need to understand customer lifetime value. Unfortunately, customer lifetime value can be tricky to define and measure. How long is a customer lifetime, anyways? Eighteen percent say their organization does not even calculate customer lifetime value.

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How to Increase the Loyalty of Holiday Customers!

Demac Media

When your marketing channels are set up for success, you’re able to reach customers on multiple different platforms, making customer retention that much easier. Here are two things that will help turn your one-time holiday shoppers into your newest ride-or-die customers. Personalized Emails. Social Media.

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How to Increase the Loyalty of Holiday Customers!

Demac Media

When your marketing channels are set up for success, you’re able to reach customers on multiple different platforms, making customer retention that much easier. Here are two things that will help turn your one-time holiday shoppers into your newest ride-or-die customers. Personalized Emails. Social Media.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

21% of executives surveyed expect current economic conditions to remain the same while 23% expect conditions to worsen through June 2021. Out of the weeks surveyed, executives narrowly approached an overall negative outlook from Oct. 23% of executives still expect a decrease in customer demand over the next six months.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. 64% of shoppers surveyed want mobile and contactless pickup options, with 79% saying contactless store pickup is very important. 23% of executives still expect a decrease in customer demand over the next six months.

eCommerce 156
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

According to an Adobe consumer survey, 33% of consumers have received online orders later than expected and 30% prefer BOPIS or curbside pickup over delivery. Additionally, of those surveyed, 38% said they would be looking to put more money into savings and an additional 28% said they planned to create stricter budgets in the near future.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2021]

ROI Revolution

The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. 64% of shoppers surveyed want mobile and contactless pickup options, with 79% saying contactless store pickup is very important. 23% of executives still expect a decrease in customer demand over the next six months.

eCommerce 147