article thumbnail

[Video] Optimizing for Conversions to Create Lifetime Value, Part 2: Understanding Conversion Rate Optimization Data

ROI Revolution

In Part 1: What Is Conversion Optimization? , we learned that optimizing your website for conversions is a crucial part increasing both sales and the lifetime value of your customers. Any brand selling online should be including conversion rate optimization in their strategy to be on the path to profitable growth.

article thumbnail

Ecommerce Conversion Rate Optimization Tips to Raise Your Revenue

ROI Revolution

But without ecommerce conversion rate optimization (CRO) efforts, even the biggest boost in traffic from paid ads and SEO won’t touch your bottom line. To gain a deeper understanding of the current ecommerce landscape, we surveyed 170 digital marketing professionals about their top-of-mind trends, initiatives, and concerns for 2022.

Payments 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways To Optimize Your Store For The Ultimate Shopper Experience

RTP blog

Here are a few ideas to collect customer feedback and make evidence-based improvements to your store both online and in-store: Use a wide variety of customer survey methods. For example, Revolve tested a simple change to add more promotions to its mobile landing page and gained an amazing 350% increase in conversions!

Live Chat 150
article thumbnail

Episode 71 – Finding the Biggest Levers to Pull for Conversion Rate Improvements

eCommerce Evolution

When most ecommerce companies consider conversion rate optimization the usually immediately think of split testing, multivariate testing, cart optimization, etc. BUT, most merchants fail to ask a very important question – “where should I start with my conversion optimization efforts?”

article thumbnail

Hotjar Review: All-in-One Analytics and Feedback Tool

Ecommerce Platforms

Existing customers offer the best resource for conversion optimization because they have valuable insight into your company’s barriers and drivers. Hotjar provides user-friendly surveys to help you get to know your audience. Polls, Surveys, Recruiters, Incoming Feedback. Optimized integration.

article thumbnail

Best ecommerce apps for your online store

Omnisend

LiveChat Image via LiveChat LiveChat is one of the most popular ecommerce apps for providing real-time customer support and conversion optimization. Typeform Image via Typeform Interested in creating engaging and interactive forms, surveys, and quizzes? It’s versatile and user-friendly. month Pro: $59.99/month

article thumbnail

Customer Lifetime Value: A Key Metric Only 17% of Brands Understand

Sailthru

These figures come from a recent study by Sailthru and Forbes Insights , which surveyed 300 retail and media executives to discover how they approach — and leverage — customer retention. Decisions that drive conversion optimization today often forsake tomorrow’s profits. When the Long Game is the Only Game.