16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS
Inflow Insights
APRIL 16, 2019
For example, you should bid higher on flip flops in the summer and snow boots in the winter—but the tiers will remain the same. By bidding higher on the best converting products in summer, you can maximize ROAS during these peak months when there’s a bigger search demand. Take one of our wholesale retailers as an example.
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