Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. This gives us a narrower focus for optimizing our lead generation. A few years ago, I thought that too.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

SEPTEMBER 5, 2019

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. Below Nordstrom and Room & Board show good examples of exposing shopping categories on a mobile homepage. Access Our eCommerce Best Practices Data Set and Report.

Conversion Optimization 87

Conversion Optimization eCommerce Live Chat Merchant Services 87

BigCommerce

SEPTEMBER 26, 2017

And while you’re spending time and resources optimizing your homepage, you’re neglecting your other landing pages. Let’s look at the structure of visitors on an ecommerce site, for example. Here, we have a landing page report displaying the main metrics – bounce rate, conversion rate, visit duration, etc.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. We’re not throwing our hands up in the air and saying that conversion rate doesn’t matter as a performance indicator. The key is that you’re always testing to improve from a base conversion rate.

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Inflow Insights

SEPTEMBER 16, 2019

But the actual chat conversations don’t need to be that complicated, nor do they need to be long and time-consuming to get people to convert. One caveat: Live chat, when set up improperly can decrease conversions. For example, an insurance company doesn’t necessarily get a purchase right away.

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Inflow Insights

MARCH 26, 2020

For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Note: Do you want some help identifying opportunities to maximize profitability through PPC , SEO , or conversion optimization with your data? Our eCommerce marketing experts can help!

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PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

MAY 3, 2019

You can also build campaigns that specifically target seasonal products (for example, snow blowers) and implement geographic bid modifiers for regions where your products are more relevant such as in North Dakota and Minnesota. For example, say you sell wooden desks, you could offer $20 off to anyone who sees your ad on Google.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Inflow Insights

DECEMBER 26, 2018

An SEO agency might publish four articles a month, for example. Or a CRO agency might run one conversion test every three weeks. Activities Are Standard and Don’t Change. An agency focused on tactics has a set list of activities it executes, and those activities never change.

eCommerce 117

eCommerce Article PPC Improvements 117

Demac Media

JANUARY 25, 2018

Level-up your abandon cart email strategy with the following tips from our in-house Email Marketing Manager, Chris Jackson, and the email experts at Klaviyo. We’re sharing with retailers our performance benchmarks and real-world examples that will help optimize your abandoned cart emails and recover lost sales. Complete Order”.

Shipping Costs 50

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BigCommerce

APRIL 12, 2017

Once you hit that and are doing all 28 of the below effectively, then you can move onto more advanced conversion rate tactics. How do you calculate conversion rate for an ecommerce website? Divide conversion into visitors and you have conversion rate. Out-of-the-box optimized checkout example.

eCommerce 419

eCommerce BigCommerce Payment Services Shipping Costs 419

Demac Media

JUNE 29, 2017

Now’s the best time to review you email marketing practices, with laws and legislation like CASL and CAN-SPAM in place you do not want to risk getting fined. Click here to download our free checklist to achieving compliance, and examples of email footer best practices! Are you in compliance with anti-spam laws?

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Download Marketing Customer Management 47

BigCommerce

DECEMBER 20, 2017

Let me give you an example: 2017 has been the year of Facebook Advertising. Here’s an example from Tyler’s TX. 3 Real World Personalization Examples. Here are how 3 brands currently optimized their customer experience using a variety of personalization tactics. 3 Real World Customer Engagement Examples.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Inflow Insights

DECEMBER 3, 2019

For example, in the screenshot below you can see several examples of customer attributes like the Lifetime Purchases and Most Frequently Bought Category: Image Source. For example, in the screenshot below you can see a popup designed to help with audience building. Size of Your Product Catalog.

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eCommerce Recommendation Management Customer Experience 144

BigCommerce

JUNE 22, 2017

As an example, higher value customers with order totals above a set threshold could be given steeper discounts to complete their purchase. For example, shipping could be free to your best customers. This can help you determine what you need to add into the store, for example. High recency, high frequency and high monetary.

eCommerce Analytics 402

eCommerce Analytics BigCommerce eCommerce Shipping Costs 402

ROI Revolution

JUNE 3, 2020

Some examples are impressions, organic positions, ad search impression share, and ad position. Some examples are clicks, CTR, sessions, time one site, pages per session, bounce rate, and conversion rate. Efficiency and profitability KPIs help you assess the general impact of your marketing campaigns on your business.

PPC 88

PPC SEO Automotive Mobile 88

Inflow Insights

APRIL 16, 2019

For example, you should bid higher on flip flops in the summer and snow boots in the winter—but the tiers will remain the same. Take one of our wholesale retailers as an example. Using dynamic remarketing is a fairly straightforward strategy to skyrocket eCommerce performance — it’s a must for any online retailer.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

Inflow Insights

SEPTEMBER 27, 2019

In eCommerce, there are 3 ways upsells and cross-sells are usually presented: on the product page, on the cart/checkout page, and after checkout. eCommerce marketers often try to guess which page placement upsells and cross-sells work the “best” on or where they are highest converting…. A “prime” example here is Amazon.

X-cart 67

X-cart eCommerce Presentation Shipping Costs 67

ROI Revolution

JULY 5, 2019

For example, on a product page, the CTA would likely be the “Add to Cart” button. Looking for more content on conversion optimization? We’ve also got a special ebook for you on The Top 10 Enemies of a Successful Conversion. Question 1: “What Am I Supposed to Do on This Page?”. Get started today!

Customer 113

Customer Conversion Optimization Information Presentation 113

eCommerce CEO

AUGUST 23, 2018

Brian is a Conversion Optimization Evangelist and spends a great deal of his time speaking and writing about conversion. If you find product/market fit – you’ll be able to sell digital and physical products. Kunle Campbell is a specialist e-commerce marketing consultant for mid-tier online retailers.

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Download Shipping Costs eCommerce Books 105

Inflow Insights

NOVEMBER 14, 2019

After product and category pages are optimized, layer in quality “strategic content” (e.g. For example: It drives traffic, links and engagement. And/or it leads people to key conversion pages (like a lead gen form or product/category page). We know that eCommerce content marketing can be a large task.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Inflow Insights

JUNE 26, 2018

In that scenario: The sessions-based conversion rate would be 50%. The user-based conversion rate would be 100%. To give you a more concrete example, here are the rates for one of our clients in the travel industry: Sessions-based conversion rate: 1.96%. User-based conversion rate: 2.24%.

eCommerce 93

eCommerce Social Media Channel Travel 93

ROI Revolution

DECEMBER 20, 2017

You should grab our special report, Setting Ecommerce Marketing Goals. In the lawnmower example, there are multiple ways to create engaging content. Get our 2018 Ecommerce Retailer Checklist , which takes a step-by-step approach to optimizing your ecommerce business for 2018. Think about your products.

eCommerce 60

eCommerce Mobile PPC SEO 60

eCommerce CEO

JANUARY 29, 2019

Maximize Sales with Conversion Rate Optimization. CRO has come to the forefront of ecommerce marketing, and deservedly so. Conversion rate optimization is a data-driven discipline designed to increase sales without increasing traffic. Dealing with Abandoned Carts on WordPress e-Commerce Sites by Chris Lema.

eCommerce 53

eCommerce Shipping Costs WooCommerce Social Media 53

eCommerce CEO

AUGUST 19, 2017

Combined with a smart marketing strategy, the right tools and ecommerce marketing tips can grow your online store. Where and how to host your ecommerce website are important choices which influence your site’s visibility, down time, and the fees you pay each month for hosting. Ecommerce Marketing Tools.

Shipping Costs 88

Shipping Costs eCommerce Payment Services Merchant Services 88

Demac Media

JUNE 27, 2017

Example: email team, back-end team, legal/compliance, other? Example: responsive email, data, landing page, thank-you page, webforms , etc. This will help you define your work-back schedule (don’t forget to include approvals from all stakeholders, including legal and/or compliance). Teams: Who will be involved? Additional information.

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Document Download Information Recommendation 39

Ecommerce Platforms

MARCH 9, 2020

This suggests that the ecommerce market is growing exponentially over time. If your dropshipping competitor runs a blog have a look at their call-to-action and conversion optimization strategies. For dropshipping suppliers, for example, you can integrate your Shopify store with Oberlo and import products to your store.

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Shipping Costs Merchant Services Shopify Payment Services 239

ROI Revolution

DECEMBER 2, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. Examples include Apple Pay, Google Pay, Venmo, and Zelle. . Conversion optimization during COVID-19. billion in 2021 from $310.23

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 7, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. Examples include Apple Pay, Google Pay, Venmo, and Zelle. . Conversion optimization during COVID-19. billion in 2021 from $310.23

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. Examples include Apple Pay, Google Pay, Venmo, and Zelle. . Conversion optimization during COVID-19. billion in 2021 from $310.23

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2022

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. Examples include Apple Pay, Google Pay, Venmo, and Zelle. . Conversion optimization during COVID-19. billion in 2021 from $310.23

eCommerce 78

eCommerce Social Media Payments Payment Services 78