Conversion Optimization Mobile Payments Payments Social Media 
BigCommerce
JUNE 27, 2017
Using conversion optimization techniques and methods, it is possible to identify the areas of your site that affect credibility. By tracking how visitors travel through the conversion funnel and where they drop out, it is possible to pinpoint areas of friction. How CRO can help establish credibility.
Kissmetrics
MARCH 12, 2018
Personalization and customization are frequent topics in conversion optimization. We see this kind of machine learning used in: Chatbots for customer service or “conversation agents”. Payment handling and order processing. Mobile checkout optimization. Holiday Conversion Tips for 2018.
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ROI Revolution
AUGUST 5, 2021
Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. It’s not just that shoppers are spending more – it’s also that they’re making more digital payments and fewer cash payments.
ROI Revolution
DECEMBER 2, 2021
billion in revenue. Revenue from ecommerce is expected to reach $469.3 US retail ecommerce revenue was just $285.9 Consumer electronics saw nearly 16% revenue growth last year. Shopify’s total revenue grew 57% year-over-year in Q2 2021, with Shopify’s merchants generating an additional $1.1 growth this year.
ROI Revolution
JUNE 1, 2021
Touchless payment continues to grow. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides.
ROI Revolution
JULY 1, 2021
Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. Buy now, pay later (BNPL) is one of the myriad alternative payment methods that has seen the most growth since last year, with BNPL adoption up more than 81% year-over-year.
ROI Revolution
MARCH 2, 2021
Social media advertising stats + trends in the face of COVID-19. Around half of adults were using social media more at the beginning of the pandemic , with strong increases in engagement across Facebook, Instagram, and Snapchat. One of the biggest shocks to the world of social media last year was the growth of TikTok.
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