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24 eCommerce Experts to Follow Now

GetElastic

These experts are great sources of information on all things eCommerce related and we think are worth your follow or subscription to their content for staying up-to-date with the latest eCommerce trends. Search Engine Optimization Experts. Andrew Youderian: Founder of eCommerceFuel.

eCommerce 113
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7 Marketing Mistakes That Nearly Broke Me… Literally

Kissmetrics

Now there are a few ways to figure out if the market you are going after is large enough: Google Trends – type in the space you want to go after. Don’t just focus your efforts on traffic acquisition, focus on conversion optimization. This has taught me to have an omnichannel approach to marketing.

Marketing 258
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The 34 Marketing Principles I Live By

Kissmetrics

Focus on an omnichannel approach. As much as you focus on marketing, you have to focus on conversion optimization. Principle #32: Don’t take trends for granted. Even if you don’t like the trend, you’ll find that it typically makes customer acquisition easier and more affordable. You can’t control this.

Marketing 266
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An Interview with Peter Zaballos, Senior VP and CMO at SPS Commerce

SellBrite

Digging into Retail Trends. The retailers that start looking beyond omnichannel retail and unify the technologies and people that support consumers’ shopping habits across many channels have a greater chance of succeeding. There’s a big shift happening in retail right now. Zaballos (cont.):

EDI 116
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Searchandising: Site search hacks that drive revenue

GetElastic

Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. And hundreds of hours are spent on redesigning websites and conversion optimization. With data and time, intelligent search tools can recognize buying trends, seasonality and more.

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9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

UpSellIt

Review your audience trends and shopping reports before developing your strategies so you can maximize your profit potential. Abandoned cart emails are the perfect addition to this omnichannel shopping experience. A/B Test to Maximize Conversions Multivariate testing goes a long way when maximizing your profit potential.

Marketing 132
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

So, here’s what I did: I reached out to 31 experts to ask what 3 areas they’d focus on (or are planning on focusing on) for 2018 to drive real growth and get ahead of the trends. Because how effectively you speak to your customer, solve their issue and get them to the cart directly affects engagement, conversion and your bottom line.

eCommerce 419