eCommerce Training Academy

MAY 1, 2020

Shopping cart platforms like Shopify have eliminated many barriers of entry. Online shoppers don’t shop the same way as they used to back in the day. They ask for recommendations on Social Media. Retailers must constantly optimize their efforts in converting both email leads as well as website visitors into customers.

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). Bounce Rate and Cart Abandonment.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

AUGUST 25, 2021

To gather the necessary historical data, we recommend going back several years — not just to 2020. Shopping Cart Abandonment Rate : The percentage of checkouts that aren’t completed can help determine the reasons user sessions result in cart abandonment. You can get this data from your web analytics platform.)

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109