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How to Use Blockchain in Marketing Data Security

Kissmetrics

The boom of Bitcoin has made blockchain technology a trending topic. When cryptocurrencies emerged, it was primarily used for seedy transactions on the dark web. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business. What Is Blockchain Technology?

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July 2019 Monthly Marketing Recap

ROI Revolution

Before that , we learned about Google Marketing Live 2019 , the anniversary of GDPR and what it meant for collecting customer data , how marketers are using artificial intelligence, and more. . Still, both personalized and dynamic pricing require a heavy investment in technology, and the return on investment is questionable.