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How to Use Blockchain in Marketing Data Security

Kissmetrics

The boom of Bitcoin has made blockchain technology a trending topic. When cryptocurrencies emerged, it was primarily used for seedy transactions on the dark web. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business. What Is Blockchain Technology?

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The Future of eCommerce: Trends to Watch in 2024

Algopix

The eCommerce landscape has been evolving at a rapid pace over the past few years, driven by advances in technology, changing consumer behaviors, and the global impact of events. AR technologies will provide an immersive and interactive shopping experience, allowing customers to visualize products in their real-world environment.

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Does Customer Age Matter for Fraud Prevention?

Retail TouchPoints

Like Gen Xers, they’re targeted by text scams, as well as social media scams that offer rewards, package tracking or peer-to-peer (P2P) money transfer confirmations. Screen every order, even those from returning customers. The youngest group of consumers is Generation Z.

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July 2019 Monthly Marketing Recap

ROI Revolution

Before that , we learned about Google Marketing Live 2019 , the anniversary of GDPR and what it meant for collecting customer data , how marketers are using artificial intelligence, and more. . Consumers share lots of personal data online, and this data has the ability to influence pricing strategies.

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ecommerce in Nigeria – tips for success

Payoneer

However, Nigeria’s lack of a unified system for data archiving and digital identification has impeded the growth of the digital economy and eCommerce sector. Even for the existing payment gateways, cost, chargeback frauds, card data security, technical integrations, multi-currency, and recurring payments are still major problems.