Kissmetrics

MAY 10, 2021

The boom of Bitcoin has made blockchain technology a trending topic. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business.

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Retail TouchPoints

JANUARY 11, 2023

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. Authenticity and personality on social media is important; thanking customers for their purchase is too.

Social Media 249

Social Media Multi-channel Customer Loyalty Shopify 249

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Fortunately for most brands, increased costs associated with building audiences in new channels may result in the kind of long-term customers and revenue that they need to survive whatever comes next.

Omnichannel 244

Omnichannel Marketing Social Media Channel 244

Retail TouchPoints

JULY 24, 2023

Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more. To determine which method will work best for each consumer, retailers must pay close attention to customer data.

Small Business Retail 200

Small Business Retail Marketing Retail Social Media 200

Retail TouchPoints

OCTOBER 27, 2021

As a result, the Shapley value can be used to estimate how much each channel, from email and social to physical stores and in-person events, adds to the probability of converting a customer. Like any model, the utility of Shapley values in retail marketing rests on a business’ data infrastructure.

Multi-channel 265

Multi-channel Games Retail Social Media 265

Retail TouchPoints

JULY 10, 2023

The world of retail is getting ready for its iPhone moment using breakthrough generative AI technology. For example, a retailer looking to use the technology for generating descriptions in ecommerce product catalogs would train the model on relevant product information and metatags specific to its brand and items they sell.

Merchant Services 259

Merchant Services Shipping Costs Retail Social Media 259

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 251

Retail Social Media Multi-channel Channel 251

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. The customer data is stored in the app, so all it takes is a few clicks to pay. Are you Listening?

Payments 243

Payments Payment Services Social Media Electronics 243

UpSellIt

JULY 13, 2023

An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. It seeks to bridge the gap between online and offline purchasing by establishing a cohesive experience between physical stores, websites, mobile apps, social media platforms and more.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Wiser

AUGUST 21, 2023

From leveraging social media to utilizing influencers, and from creating engaging content to offering irresistible deals, these methods are designed to elevate your brand and make your product launch a resounding success. Lastly, new product marketing aims to gather customer data and feedback for continuous improvement.

Social Media 146

Social Media Webinar Demo Consumer 146

Retail TouchPoints

MARCH 3, 2023

There are four main tactical challenges that retailers seem to be facing in getting personalization off the ground: Data management, data analytics, alignment of retail organizations across functions and tools and technology enablement. Customers’ data trails can help retailers access preferences, past orders and history.

Consumer 213

Consumer Customer Loyalty Customer Experience Recommendation 213

Retail TouchPoints

JANUARY 27, 2021

Being able to offer your customers the possibility to jump the queue and shop safely by appointment will help retailers improve their customer experience, increase their basket size and gain more customer data, boosting sales efficiency and customer lifecycle value. Solution: Adopt New Technologies.

Retail 278

Retail Social Media Channel Multichannel 278

RETAIL MANAGEMENT SOFTWARE

FEBRUARY 20, 2023

The retail industry is continuously evolving and adapting to new technologies and trends. One of the latest developments in this sector is the use of ChatGPT and other innovative technologies such as AI (artificial intelligence), AR (augmented reality), and VR (virtual reality) to create seamless omnichannel shopping experiences.

Customer Experience 98

Customer Experience Retail Customer eCommerce 98

Retail TouchPoints

AUGUST 25, 2023

Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more. This has challenged the D2C model, since obtaining data and insights for in-store purchases is next to impossible.

Retail 222

Retail Social Media Consumer Channel 222

Retail TouchPoints

JUNE 9, 2023

Located in the center line of the expo hall, between aisles 1100 and 1200, the solution providers and agencies include companies working at the cutting edge of connected commerce, with a strong concentration in the industry’s hottest technology: AI. Another channel gaining traction is live shoppable video, represented by eStreamly.

Presentation 219

Presentation Customer Data Channel Operations 219

Optimizely

JANUARY 10, 2019

With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. As more advanced technology emerges, it’s become a larger part of the role to evaluate and choose the best possible marketing technology for your brand.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. Immersive Shopping Experiences: In 2024, retailers are focusing on creating immersive and interactive shopping experiences for customers.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Retail TouchPoints

FEBRUARY 23, 2023

Widespread interest in and acceptance of AI in all of its forms — particularly among younger shoppers — means that it’s not a matter of when customers will accept the technology but how retailers should react to it. The trick is to make sure the benefits outweigh the inconvenience of learning a new technology.

Retail 225

Retail Technology Customer Experience Consumer 225

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Algopix

JANUARY 22, 2024

Retargeting Ads Keep your brand top of mind by retargeting previous buyers across the web and social media. Referral Marketing Incentivize existing customers to refer friends for cashback, discounts and freebies. The lifetime value of a retained customer far outweighs the costs of customer acquisition.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

365 Retail

JANUARY 29, 2024

Embracing Technological Advancements Online sportsbooks thrive on cutting-edge technology, providing a seamless and user-friendly experience. By adapting the technology to their own sector of business, retailers will be able to push themselves as forward thinking and the leader in their particular field.

Payment Services 52

Payment Services Social Media Retail Customer Retention 52

Retail TouchPoints

DECEMBER 30, 2021

Like Gen Xers, they’re targeted by text scams, as well as social media scams that offer rewards, package tracking or peer-to-peer (P2P) money transfer confirmations. Order screening that draws on a wider network of customer data can also help detect new account creation fraud of the kind that often targets older shoppers.

Merchant Services 249

Merchant Services Customer Payment Services Social Media 249

MagentoBrain

MAY 23, 2023

It provides customers with rewards for repeat purchases, which can help increase their attachment to your brand. A well-designed loyalty program can also help you collect valuable customer data and insights, which can inform your marketing and sales strategies. Highlight the benefits of the program and explain how it works.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Retail TouchPoints

MARCH 9, 2022

The rest are at risk of losing customer loyalty, brand affinity and revenue. A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. For over 20 years, Stone has led marketing organizations and provided strategic consulting to technology companies.

Retail 280

Retail Customer Data Customer Experience Social Media 280

MagentoBrain

APRIL 4, 2023

Here are some of the best AI tools for content writing: Writesonic: Writesonic is another AI-powered content writing tool that can generate high-quality content for blogs, social media , and e-commerce websites. As AI technology continues to advance, we can expect to see even more powerful content-writing tools in the future.

Social Media 52

Social Media eCommerce Improvements Magento 52

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The D2C model supports customers by fully understanding them.

Payment Services 127

Payment Services Customer B2C Social Media 127

Kissmetrics

MARCH 5, 2021

Statsbot uses machine-learning technology to deliver insights and predictive analytics to diverse teams. Once implemented, Statsbot allows you to track metrics, build custom funnels, and ask questions about data via your Slack app. Hootsuite is a social scheduling tool that improves team efficiencies in social media marketing.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Wiser

AUGUST 28, 2023

Listen to what your customers are saying about your products – which items do they love, and which ones do they believe need improvements? Utilizing social media, customer surveys, and review platforms can facilitate the collection of this feedback. Are there any products they’d love to see in your assortment?

Retail 146

Retail Fashion Information Customer Data 146

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Better Understand Your Customers.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

365 Retail

JUNE 22, 2021

However, livestream through social media channels adds another barrier between the customer and their eventual purchase. Having to go from social media to a website to purchase could cause baskets to be abandoned and customer interest to be withdrawn.

Social Media 91

Social Media Technology Channel Consumer 91

Retail TouchPoints

AUGUST 15, 2022

However, brands cannot underestimate the importance of implementing a compliant and transparent process for collecting and using customer data. . Even fewer respondents have access to social media activity related to the company (33%), customer referrals (23%) and customer lifetime value (22%).

Customer Loyalty 180

Customer Loyalty Customer Retail Shipping Costs 180

365 Retail

APRIL 19, 2024

Customer journey personalisation Salesforce Einstein helps marketers dynamically map and personalize customer journeys based on customer data analysis and audience segmentation. Marketers can re-engage those users by sending “One last chance” and “What’s new” emails to them or suggesting discounts or special offers.

Marketing 52

Marketing Social Media Live Chat Channel 52

Groove

MAY 3, 2018

However as an Elite BigCommerce Partner Agency , we're constantly evaluating marketing technologies to help our clients push beyond baseline functionality to drive more sales. From customer reviews to email automation, we've outlined a list of our favorite BigCommerce marketing apps to help you supercharge your site. Conclusion.

BigCommerce 285

BigCommerce Marketing eCommerce Social Media 285

Optimizely

FEBRUARY 19, 2021

How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? Another effective way to create a buzz about your brand is to include your social media icons on your mailers and to create awareness about your monthly newsletter. How is its effectiveness measured?

Marketing 195

Marketing Social Media Shipping Costs Consumer 195