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Retail Trends: Going Cashless

OrderDynamics

Ever notice the number of gift cards available at the department store? There were early efforts at digital payments using a mobile wallet. Mobile payments systems like Apple pay, Google Wallet, Amazon Pay, Swish and Paypal have become ‘a thing’ Prepaid cards have completely taken off in retail.

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Standing Up to Sephora: 6 Best Practices for Beauty Brands

Sailthru

I already have a cryptocurrency, it’s called Sephora Beauty Insider Points. It’s important to remember that onboarding extends to other channels, such as mobile. Leverage email, direct mail , and/or mobile messaging with personalized product recommendations to drive conversion or discounts based on how much they’re likely to spend.