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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Google Adwords was introduced in 2000 as a way for ecommerce businesses to advertise to people using the Google search tool. With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Other ecommerce technology platform providers launched in the same era.

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A Business Intelligence Approach to AI Implementation in Ecommerce

BigCommerce

This has been one of the key missing ingredients for a larger ecommerce revenue share within the retail industry: lack of the personalization brick-and-mortars can offer. In that same vein, other opportunities emerging include using AI to personalize the customer journey. This alone could be a huge value-add to online retailers.

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