Remove Customer Data Remove EDI Remove Shopping Carts Remove Technology
article thumbnail

Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. Getting The Right Technology. All personalization would pull from the CRM, OMS, and PIM.

B2B 60
article thumbnail

The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

For most growing mid-market businesses, this technology is typically provided by BigCommerce, Magento, Salesforce Cloud Commerce (formerly Demandware) or Shopify. Commerce as a Service (CaaS) platforms is a newer term for a broader microservice architecture and technology stack build. Commerce as a Service alleviates the pain point.

article thumbnail

How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

Yet, product information serves as the lifeblood of commerce, and finding a solution that can seamlessly integrate into commerce technology stacks and handle the entire process of managing, merchandising and marketing inventory has proven to be daunting a task. Custom Build a PIM. The Ideal Commerce Technology Stack Built for Scale.