Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
Lastly, make sure that your personas are inspired by data. This isn’t a fiction-writing seminar. Here’s an example: You find that one of your personas tends to spend 20 percent more per year than your average customer. By running your reporting out of a data warehouse that extracts every hour, you maintain fast performance.
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