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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

SEPTEMBER 13, 2017

Personalization can be leveraged during the transaction–at the end of the process–to automate special pricing and discounts. You can read more on how your ecommerce solution can help simplify B2B pricing and processes in this report. Lastly, make sure that your personas are inspired by data. This isn’t a fiction-writing seminar.

B2B 60
B2B Payments eCommerce Magento 60
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The Goldilocks Method of Discounting

eCommerceFuel

DECEMBER 16, 2016

Drew also talks about how to run promotions without reducing the value of your brand and why it’s crucial to strike a balance – find a Goldilocks zone – between discounts and full-priced sales. So I talk about how to use your customer data to develop ROI-driven marketing campaigns. Subscribe: iTunes | Stitcher.

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Shipping Costs eCommerce Marketing Gifts 38
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