Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
Personalization can be leveraged during the transaction–at the end of the process–to automate special pricing and discounts. You can read more on how your ecommerce solution can help simplify B2B pricing and processes in this report. Lastly, make sure that your personas are inspired by data. This isn’t a fiction-writing seminar.
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