article thumbnail

These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

We started by attending over 20 retail shows a year to get in front of people. We continue to attend shows, expand our social media following, and update our website for improved customer experience. Social media alone has allowed the small business owner a little voice over the big cosmetic companies.

article thumbnail

6 DTC product content logistics challenges only a PIM can fix

Talkoot

With a ballooning inventory, you risk losing the intimate vibe of a small business in the context of product copy and experience, but don’t yet have the efficiencies and economies of scale of behemoth retailers. The result: poor customer experience, loss of revenue, and increased cost of returns. Conclusion.

article thumbnail

234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

Their stories are conveniently ignored when you hear about the extinction of small businesses. In reading this article, you’ve begun a journey into the passions, success stories and advice of more than 200 American business owners trying to make ends meet while they make life a little sweeter for those around them.