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How Contextual Commerce Improves Customer Loyalty

Optimizely

A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory. How can contextual commerce improve loyalty? Contextual commerce can have a major effect on customer loyalty for ecommerce organizations.

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Brian Beck on Documenting Objectives When Choosing a B2B eCommerce Platform

GetElastic

Objectives can include: Increased share of wallet from existing customers Incremental revenue from new customers. Increased customer loyalty obtained by making buyers’ jobs easier, as evidenced by increased lifetime value of each customer. Enhanced competitive advantage vs. non-Ecommerce enabled competitors.

Document 113
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How Manufacturers Can Put eCommerce at the Center of Their Growth Strategy

Kibo

An increasing number of manufacturers are looking to eCommerce to maintain customer loyalty while in turn reaching new customers this year. Many of these companies are also facing the challenge of evaluating their eCommerce platform to ensure it can meet the increasingly complex demands of today’s digital market.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

What is Ecommerce? Essentially, ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. 2009 Square, Inc.

eCommerce 417
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How E-Commerce Can Become Carriers’ ‘Secret Weapon’ to Unified Customer Experiences

GetElastic

Against the technical backdrop of increasing expectations for always-on internet and mobile services, many carriers are struggling on the frontend with customer experience. Fragmented Customer Experiences. Today’s post originally ran on Wireless Week. How are Leading Carriers Closing the Gap?

eCommerce 125
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IRCE 2019 Day 1 Recap

ROI Revolution

The New Retail Imperative: Be A Leader in Ecommerce Technology. The retail imperative, at its core, will always be the same – improving the customer experience. According to Brendan Witcher, Vice President & Principal Analyst at Forrester it’s improving the digital customer experience. Where do you start?

SEO 84