#RIC21 Provides 8 Real-World Answers to the Question ‘What do Consumers Really Want?’
Retail TouchPoints
NOVEMBER 18, 2021
To boost usage, Hemal Negarsheth, Associate Partner, Financial Services, Kearney, noted that retailers should employ varied techniques to pick up on data signals that indicate a shopper would benefit from budgeting flexibility, a key consumer motivator for using BNPL. Make loyalty programs experiential and community-oriented.
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