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Michaels’ Camp Creatology: Driving Customer Loyalty with Creativity and Convenience

Retail TouchPoints

Parents and caregivers are always on the lookout for activities to keep their kids engaged during the summer months, and Michaels has tapped into this need — and not coincidentally, creating new opportunities to build customer loyalty — through Camp Creatology.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points.

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The New Toolkit for Supply Chain Agility

Retail TouchPoints

Global conflicts, economic uncertainty and volatile demand patterns have thrown supply chains (and the retailers that rely on them) for a loop. Experts agree that the supply chain has more impact on the customer experience than ever before. Top Supply Chain Investments.

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Supply Chain Challenges Have Introduced a New Concept into Ecommerce — Inventory Pacing

Retail TouchPoints

Supply chain management is the heart of retail management and has the ability to inform the overall health of a business. As a result, businesses looking to gain a competitive advantage in the global marketplace are investing more heavily in supply chain management. Seems simple enough, right?

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Retailers: Are You Using Delivery Personas to Improve Financial Performance and Customer Loyalty?

Retail TouchPoints

By catering to their unique characteristics during the buying process, retailers maximize revenue and customer loyalty. Delivery personas are powerful in that they can reduce delivery costs, improve delivery-related revenue and customer loyalty. What are delivery personas?

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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

Retail TouchPoints

Furthermore, product substitution allows businesses to diversify their sourcing to mitigate supply chain risks. If customers are purchasing the less expensive set at high volumes and demand is about to surpass supply, the company can substitute the premium product to keep the sale and delight the customer.

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How Kroger Strengthened Customer Loyalty by Sharing its ‘Passion’ for Sustainability

Retail TouchPoints

Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. Supply chain constraints meant people felt food insecurity in a more direct, personal way, regardless of their income level. Barbara Connors. “We