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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

While privacy advocates are happy, the threat to online retailers is an erosion of revenue and customer loyalty if they miss the mark in replacing ad tracking. Retailers have to earnestly find new ways to engage visitors using the data they have and reduce their reliance on third-party data.

Marketing 178
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The rise of conflicted consumerism: Cost-of-living prompts UK shoppers to weigh up price versus principles in buying decisions

365 Retail

Despite this seeming paradox, it means retailers now need to cater for both polar ends of the conflicted shoppers’ value spectrum if they are going to win custom, loyalty and lifetime value.”

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

To ensure that you’re offering a fair and competitive price for your products, you’ll want to look at what similar online retailers are charging. Don’t just look at the price retailers are charging for their products, look at the total cost as well (tax + shipping charges + service fees). Sign up for our weekly newsletter.