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How to Build Customer Loyalty Through Paid Ad Campaigns

Kissmetrics

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Why Customer Loyalty is Important.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

A 2018 survey found that nearly half of companies make 50–74% of all their corporate purchases online. More choice and competition around shipping and payment options. If you make your checkout process too tedious or add unnecessary steps, you risk adding friction to the buying process and even losing potential customers.

B2B 148
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

The cost of entry is lower than ever before. The ability to speak directly to your customers and make adjustments has never been easier. 2005 Amazon launches Amazon Prime with expedited, flat-fee shipping for members. This strategic move helped boost customer loyalty and incentivize repeat purchases. is founded.

eCommerce 417
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

21% of executives surveyed expect current economic conditions to remain the same while 23% expect conditions to worsen through June 2021. Out of the weeks surveyed, executives narrowly approached an overall negative outlook from Oct. 36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ).

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Last year, low prices and the ability to purchase online were the top concerns for customers. Business being good isn’t always a good thing.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. 45% of shoppers are more inspired to make a purchase by convenience than price. are seeing customers be less willing to pay full price. January 7 update.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. According to an Adobe consumer survey, 33% of consumers have received online orders later than expected and 30% prefer BOPIS or curbside pickup over delivery.

eCommerce 193