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10 ecommerce metrics & KPIs you must measure in 2022

Omnisend

In this article, we’ll show you what top ecommerce KPIs (Key Performance Indicators) and metrics you should track and optimize to build your ecommerce empire. What are ecommerce metrics & KPIs? Metrics and KPIs play a crucial role in any ecommerce marketing strategy. Customer retention rate (CRR).

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How To Optimize Your Ecommerce Sales Funnel for More Revenue

Optimizely

How are your CTAs and product recommendations performing? Email marketing performance: Make sure you’re hitting all the core email marketing campaigns, including personalized cart abandonment, replenishment, discounts, and more. Make sure you have the right tools in place to accomplish this.

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How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs

BigCommerce

After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. The above is a screenshot of BigCommerce’s out-of-the-box ecommerce analytics Customer report. You can clearly see the number of new vs. returning customers. Final Word.