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[eCommerce 2021] A Step-by-step Guide to Customer Retention

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Did you know that the average Customer Retention Rate (CRR) is just around 35% for eCommerce businesses. Just take a look at these stats 65% of a company’s business can be credited to existing customers. Companies have to spend 7 times more to get a new customer than to retain an existing one. Leverage email marketing.

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How to Keep Customers Coming Back to Your eCommerce Website

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Even if you get a lot of new visitors – it might not cut it to make enough sales. So instead of focusing on getting as many people as possible to come to your site, let’s look at luring visitors back in who you are more likely to seal the deal with. Why focus on customer retention , and not just increasing the number of new visitors?

Customer 237
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E-Commerce Post-Purchase CX Playbook For The Up-And-Coming Holiday Season

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Remember, a positive post-purchase experience can lead to increased customer satisfaction and loyalty, while a negative post-purchase experience can lead to customer churn. The answer is: on everyone — from marketing to sales, to operations and customer service.

eCommerce 130
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Relationship marketing and its benefits with examples

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And providing a voice to the customer can go a long way. Customer retention activities Customer retention activities could be a number of activities with which you can stay in constant touch with your customers and build a relationship with them. Brands can leverage personalization to achieve this.

Marketing 130
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The Real Impact of Late Deliveries & How to Handle Them

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As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!). Customer Acquisition Cost (CAC): Are You Spending Too Much on Acquiring Customers?

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The Real Cost of Late Deliveries & How to Deal with Them

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As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying with you! And if you are planning to just replace one customer with another, you are in for a shock! CAC includes the cost of marketing and sales.

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Use Cases for LateShipment.com’s Delivery Experience Management Platform

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And when delays do happen, more often than not, customers blame the retailer rather than the shipping carrier for the bad delivery experience. It is a fact that 47% of customers won’t shop with your brand following a bad delivery experience. Broken Post-Purchase Experience With Inadequate Customer Engagement.