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4 Ways to Encourage a Repeat Purchase in Ecommerce

Optimizely

Getting your customers to make that second purchase is crucial. Here’s how you can engineer the repeat purchase, as well as some brands that are knocking it out of the park in terms of customer retention. This example from fashion brand Zalando shows exactly how that’s done. Post-purchase engagement. Abandonment emails.

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Checkout Optimization: A Guide For eCommerce Retailers

Korona

Optimizing your checkout means a better user experience, which, in turn, increases conversion rates and customer retention. Adding 1-click checkout will further reduce the dropoff in retention between shoppers who are browsing for items to buy and shoppers who actually make a purchase. Follow Up Abandoned Carts.

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9 Ways That E-Tailers Can Increase Their Customer Lifetime Value

Lemonstand

There is no “right” way to calculate LTV, but this infographic from KISSmetrics represents an in-depth look at how massive brands like Starbucks break down just how much their average customer is worth. As evidenced by PrintCloud ’s rewards program, it’s not just fashion and apparel brands that succeed with such programs.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Department stores have held strong to their fashion and apparel categories, but with apparel sales in a free fall across the board, many department stores are hurting as a result of COVID-19. 9/9 update. 5/19 update.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Department stores have held strong to their fashion and apparel categories, but with apparel sales in a free fall across the board, many department stores are hurting as a result of COVID-19. This is especially true for Gen Z and Millennials, 73% of whom fall into this category compared to 69% of Gen X and 57% of Baby Boomers.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

67% of shoppers have abandoned their carts because online checkout was too complicated. of Gen X will keep using touchless payment post-pandemic. The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Post-COVID-19, convenience is king. of millennials and 64.6%

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019. 67% of shoppers have abandoned their carts because online checkout was too complicated. of Gen X will keep using touchless payment post-pandemic.

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