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Using Customer Lifetime Value (LTV) to Grow Your Business

eCommerceFuel

So, I think, like any tool it depends on the job at hand, and, I think, for very small companies it’s not a terribly useful or interesting tool because the company is small enough and simple enough that managing by intuition is sufficient. You, kind of, know what’s going on. The Best Way(s) To Use It.

article thumbnail

Using Customer Lifetime Value (LTV) to Grow Your Business

eCommerceFuel

So, I think, like any tool it depends on the job at hand, and, I think, for very small companies it’s not a terribly useful or interesting tool because the company is small enough and simple enough that managing by intuition is sufficient. You, kind of, know what’s going on. The Best Way(s) To Use It.