What is First-Party Data and Why Focus on it in 2024
Smile.io
NOVEMBER 14, 2023
In this quick, data-driven-focused blog, we're diving into the nitty-gritty of what first-party data is and why it's the secret sauce for Shopify brands looking to supercharge their revenue and trim the fat on wasted spending. First-party data is information collected directly from your customers or website visitors.
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