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Getting Started with Behavioral Email Marketing

Kissmetrics

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Behavioral marketing is designed to act on those choices with the kind of engagement that increases conversion rates, grows profits , and vastly improves customer retention.

Marketing 275
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What is First-Party Data and Why Focus on it in 2024

Smile.io

That translates to a lower LTV (lifetime value) and often a rise in CAC (customer acquisition cost) – something we all want to sidestep, am I right? First-party data is information collected directly from your customers or website visitors. Here is the ultimate guide to setting up a Shopify loyalty program.

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The Importance of Pairing Analytics with Engagement

Kissmetrics

They tell us that the customer clicked on this, or bought that, but they don’t tell us anything about the customer experience that we’re all so keen to improve upon. But Kissmetrics does play nice with others, by integrating with all your favorite tools including Woocommerce, Salesforce, Shopify, Optimizely, and more.