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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. Then there’s customer retention.

PPC 195
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Luca Senatore Video: Establish a solid strategy on brand awareness and emotional messaging

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Luca Senatore, a dynamic speaker and digital marketing expert rated #5 Top International PPC Expert and #21 Most Influential PPC Expert 2015 and 2016. Welcome to Growth Interviews!

PPC 88
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Customer Acquisition vs Retention

Groove

Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more. Similar to paid media advertising, paid search is a useful customer acquisition strategy. What Is Customer Retention? Pro: Retention doesn’t cost as much as acquisition.

Customer 150
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How To Choose A BigCommerce Agency To Work With

Groove

In developing your BigCommerce website, we partner with you to help turn shoppers into customers and increase sales and customer retention. Our marketing team executes customized strategies, like email automation and video webinars, to increase conversions and customer loyalty.

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The Nuts and Bolts of Scaling for Marketing

Omnisend

It’s a great way to ensure customer retention and keep your eCommerce store top of mind. This includes anything from blogs to webinars to videos, and everything in between. While the goal is to attract and ultimately retain customers , content marketing uses storytelling to appeal to a wide audience.

Marketing 142
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146
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Sellerboard Review: Everything You Need to Know About This Amazon Analytics Tool

Ecommerce Platforms

Let’s take a look: A Live Dashboard From your live Sellerboard dashboard, you can see all your Amazon fees, such as FBA (fulfilled by Amazon) charges, commissions, pay-per-click (PPC) spends, promotion costs, return costs, and more. There aren’t any seller resources, such as a blog, videos, or how-to guides.