article thumbnail

How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

PPC 203
article thumbnail

Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. Plus, franchisors have to sell both their products and services to the customer and their franchisees. PPC campaigns. For the franchisee the focus is a bit different: Customized strategy.

article thumbnail

How to Hire for the Holidays: 9 Seasonal Hiring Tips for SMBs

Korona

Ensuring that you have an adequate number of staff members will help you provide a better level of customer service and improve the shopping experience for each of your customers. Some businesses may even want to run paid ad campaigns on Google and Bing, social media channels, or other PPC platforms. .