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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy.

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

Marketing is a critical aspect of any business. Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. All of this is made a whole lot more difficult if you’re marketing for a franchise. Digital Marketing Strategies Overview. Keep It Local.

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How to Hire for the Holidays: 9 Seasonal Hiring Tips for SMBs

Korona

Ensuring that you have an adequate number of staff members will help you provide a better level of customer service and improve the shopping experience for each of your customers. But beyond that, what many small businesses forget, is to advertise on their existing marketing platforms. Leverage email marketing channels, too.