Amazon Brings Live Shopping to Streaming TV
Retail TouchPoints
APRIL 16, 2024
In 2023, more than 1 billion customers in the U.S. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming. However, Amazon’s move from a social media-style setting back into television is a sign of the preferences of U.S.
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